#logo #branding #webdesign #cms #seo
When logo and identity have a story
We were invited to join the identity creation project at a time when the restaurant was still just a room without plaster. We had the privilege to see the process of reconstruction of a stunning villa belonging to the production director of Bata company in Zlín long ago. When creating the identity, we were looking for something typical that we could associate the villa with. However, we didn’t want to run into elements that you can find directly on the building, you can enjoy those in person. And as we sat and pondered under one beautiful old pine tree that dominates the entrance to the grounds, we had a clear idea. Although it took us dozens of hours to get the logo into a really detailed form that we were happy with, we were able to apply it to all the materials.
Wine list, bespoke dresses for staff and kitchen, own stamp for logo
The actual application of the logo and the elaboration of the identity was not only about the rendering, but also about the right choice of material. Everyone knows “clothes make the man”, but rarely does it come to an elegant end. In collaboration with a well-known fashion designer, we managed to get the logo and the chosen font on the clothes of all employees. We placed the logo itself in backlit form in the entryway and in gold embossing on the stationery.
How to solve the application of the logo in its understated, subtly embossed form? Simple – with the client, we had a logo embossing stamp made that can leave a beautiful detail on fine paper. This achieves amazing flexibility when working with the day-to-day changes that restaurants experience on a regular basis.
The work was completed with the right choice of clearly identifiable paper and a leather menu cover.
A good website has its own photos
We designed the La Villa website in a non-standard way. The original pasparta around the site is meant to transfer the emotion of holding a menu card, flipping through a book and thus bring the atmosphere of the restaurant space into the cool online world.
To make the job easier, in collaboration with photographer Ondra Val, we worked with the client to get some stunning photography, with which the rest of the site designed itself.
Google Analytics, Ads, remarketing, newsletter a.k.a homework when launching a website
The hardest part of any project is always the conclusion. You’re at 98% and you don’t feel like it anymore, pushing new things. And this is where the last 2% are crucial, as they are the bridge between static and the life of the site. Creating and linking basic accounts, setting up data collection, writing down email addresses for the newsletter, cookie tag manager for privacy needs, responsiveness, setting up a FB profile, Trip Advisor profile, instagram account – these are things that in the final analysis are just a mechanical task, but still – how many times do we see that it’s not tightened up in the web world?
We’ve taken heed, and that’s why today we continue to work with La Villa Restaurant on other projects and campaigns both online and offline.
The online strategy also has an offline report
If you want to know how successful your online campaign strategy is, you need to look not only at conversions and traffic, but also at very mundane things – like whether the locals know you at all. While it’s nice if you pick up on all the online and Facebook users in and around Zlín, that’s not enough.
We’re not advocates of billboards, but one nice, navigable billboard on the main avenue works wonders. At the same time, you have to make sure you become an icon in your city, and online isn’t enough to do that. PR articles in the local press, interviews with key personalities in town, “mystery shopping” – asking people in town “that you’re looking for such and such a business” if they even know you… If so- what do they think of you? Let all the haves and have-nots know about you. A person who only comes to you once a year because they want to treat themselves needs to know you exist.
Marketing is a daily grind. It’s not easy, but it bears fruit – in this case, the divine Foie Gras.
