#webdesign #webpage #graphicdesign #videoproduction #videoproduction #videoproduction #byMAISON #identity #packaging
Playful Slovak web design for growers of fruit and vegetables, but especially great tomatoes. We dug the whole identity, shot the first spot and combined everything into an amazing visual.
The project started by changing the packaging
The collaboration with OVOZELA started, like many of our collaborations, through the redesign of the packaging and the redesign of the identity. From the original graphics we kept only the logo, which we continued to work with. Playful Tomatoes was at the birth of the playful identity, which grew into a website redesign and the completion of the company’s entire branding, along with additional illustrations of blueberries, carrots, peppers, and more.
The website design itself is elevated by its own authentic content, studio photography and foodstyling. All of the produce on the website is direct from Slovak farms, all of the arranged photos are OVOZELA photos and not pulled from photo libraries, for which we thank the client for letting us convince them to create these photos.
Video brings movement, movement brings life a.k.a. banners are out, video is in.
As part of our collaboration with the co-op, we also shot our first campaign under our own production – from location selection, to voice casting, to final editing, we handled everything in-house. With such an extensive and fast-paced rebranding process, we were better able to take care of the final output. From the footage we shot, we created our own loops which we went on to use on social media, particularly Facebook and Instagram, but we also used them in the creation of the homepage, where the client has the ability to change the loops as they see fit. The aim of the video was to bring movement/life to the website. The OVOZELA cooperative grows its crops in Slovakia in an organic environment, and we wanted to communicate that with real footage, not just static pages.
Don’t forget who your customer is
And why a page when we have 10k fans on Facebook? Because OVOZELE is aware that not everyone likes social networks and that not everything belongs on social networks.
The website of the cooperative tries to clearly present who is a member of the cooperative, what is its vision and to point out the Slovak origin of the crops. Although many products are sold through retail, we have not forgotten in the design of the site that our customers are mainly Slovak consumers. That is why we try to reveal as much information as possible. We are pleased that the website also features the growers themselves, who have not been afraid to show and stand behind their products.
However, it is important not to forget about adwords and remarketing opportunities in other parts of the website, especially in the content network, which in this case is suitable for brandbuilding. And above all, we must not forget that our clients are also the buyers of the various distribution centres. It is they who want to have clear content, information about the company and the possibility of direct contact at their fingertips. (long live the contact form)
