#czech republic #food #global #mexican #nuevo progresso
The packaging design for Nuevo Progreso’s tortilla chips showcases a vibrant and authentic look, reflecting the rich heritage of Mexican cuisine. Each flavor variant is distinguished by its own characteristic color code—fiery red for Habanero Piña, deep green for Jalapeño Lime, smoky brown for Chipotle Adobo, and warm golden tones for the Natural variety. These colors not only create a strong visual impact on retail shelves but also help consumers easily recognize their favorite flavors. The chips are made from authentic masa harina flour imported directly from Mexico, reinforcing their premium quality and traditional preparation.
In addition to the striking color palette, the packaging design incorporates secondary visual elements that have become signature assets of the Nuevo Progreso brand. Traditional Mexican patterns and graphic motifs subtly enrich the layout, providing cultural depth and reinforcing brand identity. This design approach ensures a seamless connection across the entire Nuevo Progreso product family, including tortillas and salsas, creating a unified and recognizable brand experience. The combination of bold flavors, high-quality ingredients, and visually compelling packaging makes these tortilla chips a standout choice for lovers of genuine Mexican snacks.
