For Bageterie Boulevard, we create creative communication concepts, campaigns, outdoor visuals, digital banners, packaging, as well as the design of websites and mobile applications. Our collaboration is always tailored to seasonal offerings and the brand’s current needs, with an emphasis on a consistent identity and clear communication. We are proud to be part of their long-term development.
Seasonal Chef menu and the associated creative and campaign. The visuals of the menu are heavily communicated through outdoor, online, and in-store channels.
Example of the Chef menu visual in the app.
We created visuals to support the transition to digital loyalty cards. The key visual was applied on displays at the cash registers and on posters.
Creation of the key visual to promote the mobile application at the point of sale.
We designed packaging for desserts that visually aligns with the brand identity and highlights the freshness and premium quality of the products. The packaging design emphasizes clarity and simplicity in communication for the customer.
QR codes on the tables allow customers to easily place mobile orders. The design is clear, intuitive, and seamlessly blends into the restaurant environment, simplifying the ordering process and enhancing comfort.
We stand behind the campaign “BBQ Balls are back!” which communicates the return of the popular product to the seasonal offering of the franchise. The campaign creatively uses two phases. The teaser – where we don’t show the product itself, but work with the phrase “big balls.”
“Velké kulový” is a colloquial and expressive term in Czech, used to express disbelief, disappointment, or denial of something. It basically means “nothing at all” or “no way.” It’s more of a slang term. We used it because of its similarity to the phrase “meatballs.”
The teaser of the campaign, where we intentionally work with the viewer’s attention and gradually raise their expectations.
The second phase of the campaign involves showcasing the product and finalizing the copywriting.
Creative design for the decoration of upcoming spaces in Prague.
We designed a New Year’s card for 2025 with a Christmas tree motif, using creative pearlescent paper to highlight the premium look and create a festive atmosphere.
We are preparing illustrated seasonal splash screens for the mobile app. We use a modern minimalist illustration style that combines clean lines and bright colors to capture the atmosphere of the current season.
Visualization of the loyalty program across the website and mailing, clearly communicating the benefits of the digital loyalty card and encouraging the use of the app.
We created a campaign visual targeted at students, highlighting career development opportunities during their studies.
We designed a campaign visual for the new baguette with frankfurter sausages.
An example of an advertising campaign in Prague’s public transport system.
