#doypack #gluten #packaging #snack
We have created a modern and vibrant packaging design for Futu’s healthy snacks, focusing on playful compositions, dynamic colors, and a strong visual identity. The packaging utilizes bright, contrasting shades and illustrations that reflect natural ingredients and the healthy nature of the products. The choice of doypacks as the primary packaging format not only ensures practical use but also provides ample space for visual elements, making the packaging attractive and easily recognizable on store shelves. This modern packaging design effectively communicates the freshness and quality of the products while also considering ecological and functional aspects of packaging.
An important secondary element of the visual identity is an illustration of the Earth with small characters holding hands, forming the shape of the continents. This graphic element symbolizes the connection between people, nature, and sustainability – values that are essential to the Futu brand. This illustration is used as a supporting visual element on various parts of the packaging and communication materials, reinforcing the brand’s story and its commitment to health and sustainability. The result is a playful yet modern packaging design that not only protects the product but also attracts attention and enhances the positive perception of the Futu brand.
