#bakery #branding #logo #identity
At the beginning of any brand rebranding process there is a clear long-term vision. A well-designed and brilliantly graphic logo will make sure it is fulfilled. As a graphic symbol, a logo should stand up well to changing short-term trends in communication design. For Srnín Bakery, we based the logo on the original symbolism that was on the building.
We cleaned up the logo graphically to rediscover the hidden symmetries that this beautiful element offered. The rest of the visual identity is down to the skill of our graphic designers, who continue to work with the logo and its elements on various applications.