#packaging #tetrapack #whipping #cream #byMAISON
Our brief was to create a packaging design that fits in with MEGGLE´s broad product portfolio. We became part of the redesign process of this global brand and contributed not only to the creation of a new identity of a new product line, but also its adaptation and localization in selected markets. Packaging plays an important role in the unification of big brands. Localising and adapting packaging for individual markets is a big challenge for a packaging agency or any designer.
Graphics must delicately balance on the edge of new and current. Thus, the new packaging design must be in harmony with the visuality of the brand and the rest of the portfolio. This is exactly the part of the job we enjoy and we are grateful for the opportunity to provide creative services for such major global players.
