#icecoffee #rajo
Several years ago, we at MAISON D’IDÉE Prague developed the original packaging design for Rajo’s ice coffee line, which has since enjoyed stable success in the Slovak beverage and dairy market. Building upon this foundation, we recently undertook a redesign to refresh the product’s visual appeal. The updated packaging features vibrant colors and custom typography, enhancing its shelf presence and reinforcing Rajo’s brand identity. This strategic update aims to attract both loyal customers and new consumers, ensuring the product’s continued success in a competitive market.
As part of the redesign, we also handled the photography and drink styling of the coffee featured on the packaging. Our focus was on capturing the rich texture, creamy foam, and enticing color of the iced coffee to make it as visually appealing as possible. By carefully styling and lighting each shot, we ensured that the product looks both refreshing and indulgent, perfectly complementing the new packaging design and strengthening its impact on consumers.
