#design #foodphoto #foodstyling #instant #maspoma #packaging #retail #slovakia
In designing the packaging, we built upon the visual identity of the rebranding, while also using dynamic typography and color accents that clearly differentiate the various variants. The prominent black background color of the packaging enhances the premium feel and ensures high visibility on store shelves.
As part of the full-service solution, we also handled food styling and food photography. Each visual was carefully lit and composed to highlight the texture of the sauces and the authenticity of the ingredients. We shot in controlled lighting conditions, with a focus on natural food styling that gives the products a fresh and modern look.
In addition to the design and photography production, we also provided comprehensive DTP services – from preparation of materials to the final print outputs. The packaging thus meets not only aesthetic but also functional requirements of the retail environment, communicating the key product benefits clearly and effectively.
