#branding #packaging #design #salt #austria #salinen
The Austrian brand Bad Ischler, part of the large Salinen Austria AG group, has a long tradition and brings a wide range of products: from alpine coarse kitchen salt to herbal mixtures with unique recipes. The client approached us with a brief for packaging design and expert consultation to enter a new market. In collaboration with the international research agency IPSOS, extensive market and focus group research took a pass.
The research opened up important points for us to focus on creatively.
We redesigned the original designs with the local market in mind. We moved away from the kitchenware and created an illustration of the Alps that highlighted the origins of salt. The landscape is complemented with small details, such as a skier or a chamois, which can only be seen up close. Thanks to the client’s great sense of humour, we kept these details from the first draft to the final production.
