+426%
Users on website
-69%
Reduced conversion price than the estimate
100%
Client capacity utilization after 3 month of cooperation
3
Marketing channels – Google ads, Facebook Ads and SEO
To appeal to the target audience, we created a playful design concept with bright and cheerful colours and a simple, straightforward message. Our key visuals featured a 3D model of the Tour Eiffel made out of cubes, and our copywriting highlighted the benefits of the kindergarten.
The campaign was delivered through multiple channels, both online and offline. Our online channels included Facebook, Instagram and Google Ads, targeting parents in Prague with a clear call to action to visit the website. Our offline channels included radio advertising, print flyers and an outdoor banner that was placed on the Lyceum building. Over the course of three months, we used multiple communication channels, both online and offline, to reach parents of children aged 3-5 in Prague. We also organised a photo shoot at the Lyceum to showcase the school’s facilities, and updated the gallery on the website with new photos.
Thanks to our team’s expertise in creating and implementing campaigns, attention to detail and determination to succeed, the campaign was a great success. The goal was met and exceeded the client’s expectations.
We thank the client for giving us the opportunity to work on this project.
Campaign Spring 2024
