New logo design of CAMASE, a.s.
From several graphic designs of the company logo, the client chose a neutral symbol and a technically impressive logo in the colours blue and grey. The symbol itself is made up of inverted graphemes “c” and their mutual combination, which relates to the typography used later in the logo. The client’s brief was to create a logo with a universal use, which at first glance would not necessarily resemble the energy segment. The client chose a very conservative approach to the choice of the logo with regard to the versatility of its future use.
Original communication, branding and corporate identity of the CAMASE brand in the energy management sector
For this project, we chose a highly original communication concept. The energy sector is characterised by the frequent use of visuals with solar panels, windmills or other energy sources or devices. Our first idea was to avoid these worn and outdated visuals. After a short search for related information, we thought of linking the very idea of the company, which is the efficient use of energy, with nature – a universal connecting element with any target group.
Design inspiration in nature
Upon further investigation, we found that jellyfish are one of the most energy-efficient organisms in the animal kingdom. Therefore, we chose it as the main visual and ideological motif of the communication. The jellyfish photographs provided a very playful and colourfully intense motif for the background of the communication materials. At the same time, the motif is ideologically linked to the area in which the company operates. The goal of energy management – the company’s core business – is to achieve energy savings and efficiency, and this is exactly what nature has perfected in the jellyfish. The client was delighted with our proposal and we are extremely grateful for the trust and courage shown in choosing the concept.
Even conservative and boring segments can work with graphically engaging and original communication
It may not seem like an interesting area at first glance, but we find every project equally challenging. We approach every client with the same courage and drive to provide them with the best service, the most beneficial solution, the appropriate graphics and strategy for their area of operation. It is the trust of the client that is more important than the budget for creating solutions that are original and interesting. Every successful project proves it and we are glad that CAMASE, a.s. can also work with new, original communication that clearly separates them from the competition and shows that their message matters.
Bespoke web design
The CAMASE project websites do not rely on predefined templates of freely available content management systems, but are individually tailored according to the scope, needs and creative possibilities of their content. The depiction of complex graphs for individual projects was particularly important, so we took the trouble to redraw them laboriously. It is precisely such parts of the content that require a special approach and professional processing, especially if the intention is to stylize them into the overall corporate identity of the company. The web design is of course fully responsive, works and responds faster than conventional open source solutions and uses a lean code approach to source code creation.
Corporate identy, brochure and printed materials – creation of professional design manual
For the client, we developed an extensive design manual that thoroughly documents the use of the logo and the application of corporate identity in the creation of presentation materials and other communication in various media. The rebranding package included the design and delivery of business cards, letterhead and other print correspondence, along with a laminated brochure that utilises visuals from the campaign and highlights the company’s overall refined communication.
