#logo #branding #photography #webdesign #sicav #ceskomoravskyfond
We have created the identity of the SICAV investment fund. A perfectly polished website with custom photos is the basis for credibility.
Identity and web presence must be credible
The first time we were approached to create a website. However, during the discussion it became clear that we needed to create a full identity as the investment fund has many activities in the offline sphere as well. We started with the logo, which follows the Czech-Moravian tradition and in its coat of arms gives the impression of a certain conservatism derived from experience. We then transferred this motif to the website and print.
In the print application itself – business cards, letterhead, envelopes and brochures – we solved enough elements that we were able to transfer online, setting the stage for easier application of the design and, most importantly, for maintaining a consistent graphic visual.
Authentic content as an identifier of fair access
The client’s intention was to best demonstrate that behind the project are real people based in the Czech Republic, whose aim is to provide the best service in their sector. To do this, we undertook the interior photography of the company directly with the fund manager who understood that he, as a key sponsor and consultant, needed to be on the front page. Variations of the photographs, with an emphasis on both the larger units and the details, allowed us to prepare a lot of high quality content for further use on the website and in brochures.
Webdevelopment, service, responsiveness
After the design and photo shoot, the website was subject to information sorting, fine-tuning by the copywriter, and web development was completed in a few days. By default, we connected the client’s analytics, cookie manager, linked maps, set up https (SSL certificate) and tweaked the responsive site for both iOS and Android apps. The site also includes a direct contact form for users who still prefer this method of first contact. They also have a direct address and phone number, as everyone is different and we don’t want to close the door with a lack of information.
