#branding #dairy #meggle
In our collaboration with the German producer Meggle, we undertook a comprehensive rebranding and packaging redesign for their plant-based cream product line. Our approach centered on creating a cohesive visual identity that would resonate across diverse markets globally. We utilized a unifying blue textured background, emblematic of the Meggle umbrella brand, to establish a consistent and recognizable foundation for the packaging.
To differentiate individual packaging design of products within the line, we implemented a systematic panel featuring PANTONE color coding. By assigning vibrant, distinct colors to each variant, we ensured that consumers could easily identify and distinguish between the products. This method not only enhanced the visual appeal but also reinforced the brand’s commitment to clarity and quality.
Our partnership with Meggle has been instrumental in the continuous expansion of this product line. The refreshed packaging design has contributed to the brand’s global success, with products now reaching consumers across Europe and Asia. This achievement underscores the effectiveness of a well-executed design strategy in elevating brand presence and fostering international growth.
