MaisonDidee

 

The Nuevo Progreso brand is a prime example of how consistent packaging design can create a strong and memorable visual identity across an entire product portfolio. From tortilla chips and authentic salsas to marinades and both classic and specialty tortillas – each product has its own character, yet together they form a cohesive and culturally rooted brand story.

 

The design across different categories relies on a shared language: bold colors, traditional Mexican ornaments, clear typography, and captivating in-house photography. Each package has been designed to communicate authenticity, freshness, and quality while making it easy for customers to navigate the shelves. The result is a harmonious yet diverse visual collection that strengthens the brand’s position in the Mexican food segment on the European market.

 

The Nuevo Progreso brand is a prime example of how consistent packaging design can create a strong and memorable visual identity across an entire product portfolio. From tortilla chips and authentic salsas to marinades and both classic and specialty tortillas – each product has its own character, yet together they form a cohesive and culturally rooted brand story.

 

The design across different categories relies on a shared language: bold colors, traditional Mexican ornaments, clear typography, and captivating in-house photography. Each package has been designed to communicate authenticity, freshness, and quality while making it easy for customers to navigate the shelves. The result is a harmonious yet diverse visual collection that strengthens the brand’s position in the Mexican food segment on the European market.