#billa #chuteslovenska #privatelabel #packaging
The private label Chute Slovenska for BILLA Slovakia aimed to combine a modern visual style with traditional Slovak motifs. Our agency was tasked with creating a packaging design concept that would not only attract consumers but also reflect Slovakia’s cultural and gastronomic heritage. Hand-drawn illustrations and woodcuts played a key role in the concept, adding authenticity and a craft-like character to the packaging. Due to the wide range of products, the packaging was printed on various materials and in several print shops across Europe, requiring precise coordination and alignment of printing technologies.
The design process was carried out in close collaboration with the client. The first phase included a series of workshops where we defined the brand’s key values – local origin, quality, and modern visual identity. This was followed by the creative process, during which several designs emerged, combining illustrations inspired by Slovak geography and traditional motifs with clean, contemporary design. The client was actively involved in refining details such as color schemes, composition of illustrations, and packaging layouts, ensuring that the final visual perfectly matched their vision.
Once the core design concept was approved, its adaptation began for individual product segments, ranging from dairy products and baked goods to jams and traditional specialties. Each packaging needed to reflect the specific nature of the product while maintaining consistency across the entire brand. The project also included professional food styling and product photography to emphasize the freshness and visual appeal of the products. The result is a modern and visually striking collection of packaging that is both trustworthy and respectful of Slovak traditions.
A crucial aspect of the project was managing the entire process, so we implemented an internal system that facilitated communication and provided clear tracking of each phase. This allowed us to efficiently respond to client feedback and ensure smooth project execution. The project was completed on schedule, and the Chute Slovenska brand quickly established itself as a strong player in the traditional Slovak food segment. The collaboration between MAISON D’IDÉE Prague and BILLA Slovakia set a new standard in private-label branding design.
