#breadway #byMAISON #fmcg #packaging #retail
In the Czech and Slovak markets, where traditional bread packaging has long dominated, Breadway sought to revolutionize consumer perceptions with a fresh and innovative approach. Collaborating closely with the brand, we at MAISON D’IDÉE Prague developed a packaging design that not only preserves the authenticity of traditional bakery aesthetics but also introduces a modern, vibrant appeal. This fusion of classic and contemporary elements was instrumental in capturing consumer attention and differentiating Breadway on retail shelves.
Our comprehensive branding strategy extended beyond packaging. We designed an engaging expo stand that visually narrated Breadway’s unique story, incorporating dynamic animations displayed on screens to captivate attendees. Additionally, we developed a user-friendly website that reflects the brand’s identity and values. This cohesive and multi-faceted approach significantly enhanced Breadway’s market presence, leading to rapid success post-launch. Together with our client, we have successfully established a strong and appealing brand presence in the retail sector.
